Who am I?

A creative strategist with experience in public relations, marketing, branding, project management, social media and strategy. 

I strive to drive engagement and challenge conventional thinking. The only ideas that matter are the big ones, and those are the campaigns I plan to be a part of in my career. 

Account Executive

January 2018 – Present

• Build media lists with PR programs, such as Cision and Vocus
• Draft, distribute and pitch regularly
• Write bylines, abstracts, blog posts, white papers and other PR materials
• Utilize social media platforms for targeted messaging
• Develop and maintain productive relationships with clients (high-level executives), as well as with the editors, reporters, bloggers and influencers 
• Manage public relations, marketing and social media strategies and coordinate team efforts to implement them
• Conduct research, including public relations measurements, integrated marketing and social media results

Marketing Strategist

February 2017 – January 2018

• Lead in design, development and execution of marketing materials for launch of eyewear line
• Pitch and manage all media, press and public relation queries and issues
• Plan and coordinate logistics for launches and events surrounding upcoming lines
• Work with founder on decks and presentations for potential buyers and boutiques
• Monitor social media and strategize current and future efforts to raise brand awareness

Project Coordinator

February –  November 2016

• Gathered and prioritize sales leads
• Pitched to prospective clients
• Responded to RFPs with well written proposals and conduct other sales related activities to secure new accounts
• Managed timelines and resources among internal team
• Ensured work is held to the highest level of quality and meets the needs of the client
• Led content organization and entry on web projects, including heavy use of Wordpress, Drupal and other content management systems
• Assisted on editorial calendars for cross-channel communications
• Contributed creative ideas for editorial planning, events and projects
• Coordinated team members that led to an award-winning website

PR Associate

February 2015 –  January 2016

• Executed national marketing and PR plans for golf resort clients including Premier Golf, Kauai Golf, Visit Mississippi, Sweetgrass Golf Club and Golf Life Navigators
• Pitched destinations on a daily basis while fostering relationships with journalists
• Crafted press releases and prepared media materials to endemic and non-endemic editorial partners
• Wrote ghost articles, blog posts, social media copy and monthly e-newsletters
• Planned media familiarization trips, client meetings and events
• Collaborated with team members to execute client campaigns ranging from sweepstakes to social media interactions
• Managed e-mail campaigns sharing local news to entice destination travel
• Researched new ways to work creatively with influential partners
• Managed social media and external communication channels

Producer

February 2015 – May 2016

• Pitched, conceptualized and produced weekly articles that highlight timely and relevant news
• Communicated with team members about upcoming events and topics
• Created videos and photograph events for social media channels
• Interviewed a variety of people including CEOs, award-winning chefs, local business owners, music producers and more
• Contributed to editorial planning
• Maintained strong journalist and ethical standards at all times, including meeting deadlines
• Familiarity with daily news, technology and social interaction
• Managed short-term and long-term tasks 

Publicity Intern

January 2014 – May 2014

• Monitored daily news for press clippings and potential business development
• Managed more than six accounts while providing support to senior staff members
• Executed client events and supported planning and pre-event materials
• Constructed calendar of pitching opportunities for future publicity
• Fostered new relationships with media 
• Created content published on social media platforms
• Communicated with team to provide top tier media placements for luxury clients
• Assisted team at client events throughout the greater New York area
• Secured press placements in top-tier outlets
• Created quality media lists and editorial calendars 

Communications/Social Media Intern

June 2013 – August 2013

• Created social media platforms updating members on industry news
• Planned the National Ice Cream Party and Washington Conference with more than 1,000 attendees
• Prepared press materials and pre-event documents to communicate clear messages to attending parties
• Utilized social media platforms and increased user interaction by more than 70 percent
• Compiled a media kit sharing information about National Ice Cream Month and IDFA’s initiatives 
• Met with department on a weekly basis to share industry news and highlight newsworthy topics
• Developed benchmarks and measured effectiveness across varieties of platforms
• Monitored real-time conversations for engagement opportunities
• Shared post-event media including photographs and videos

Marketing & Community Relations Intern

January 2013 – May 2013

• Wrote monthly health ghost articles for local publications
• Executed logistics for community events and seminars
• Created interactive social media messages for the hospital’s social media platforms 
• Wrote ghost articles for regional publications
• Composed news releases pertaining to hospital news
• Compiled and summarized post-event materials and presented to department
• Managed external electronic messaging boards to communicate to audiences
• Updated web site content including key messages from the hospital
• Photographed and recorded videos throughout events

Wiiings Team Member

June 2011 – December 2012

• Drove trial tests among new and infrequent consumers
• Proactively communicated product functionality, efficacy and benefits
• Answered product and brand questions, concerns from consumers and information about the company
• Introduce new and multiple target areas in the greater Baltimore region
• Engage with consumers through social media, communication and events
• Planned events with regional managers and teams
• Assisted with the maintenance of premium tools such as the Red Bull Mini Cooper and other program tools
• Represented the brand in a premium way to ensure a consistent image
• Involved in the planning of strategic target areas and age groups
• Recognized situations and opportunities to benefit the Red Bull program
• Creatively thought of different ways to reach consumers 
• Planned and reported sampling activities with accuracy