Justine Hong

DC Professional


Justine Hong

DC Professional


Who am I?

A creative strategist with experience in public relations, marketing, branding, project management, social media and strategy. 


I strive to drive engagement and challenge conventional thinking. The only ideas that matter are the big ones, and those are the campaigns I plan to be a part of in my career. 





Account Executive

January 2018 – Present

  • Build media lists with PR programs, such as Cision and Vocus

  • Draft, distribute and pitch regularly

  • Write bylines, abstracts, blog posts, white papers and other PR materials

  • Utilize social media platforms for targeted messaging

  • Develop and maintain productive relationships with clients (high-level executives), as well as with the editors, reporters, bloggers and influencers

  • Manage public relations, marketing and social media strategies and coordinate team efforts for more than five B2B technology clients

  • Serve as the direct point of contact for all client accounts

  • Conduct research, including public relations measurements, integrated marketing and social media results

Marketing Strategist

February 2017 – January 2018

  • Lead in design, development and execution of marketing materials for launch of eyewear line

  • Pitch and manage all media, press and public relation queries and issues

  • Plan and coordinate logistics for launches and events surrounding upcoming lines

  • Work with founder on decks and presentations for potential buyers and boutiques

  • Monitor social media and strategize current and future efforts to raise brand awareness


Project Coordinator

February –  November 2016

  • Gathered and prioritize sales leads

  • Pitched to prospective clients

  • Responded to RFPs with well written proposals and conduct other sales related activities to secure new accounts

  • Managed timelines and resources among internal team

  • Ensured work is held to the highest level of quality and meets the needs of the client

  • Led content organization and entry on web projects, including heavy use of Wordpress, Drupal and other content management systems

  • Assisted on editorial calendars for cross-channel communications

  • Contributed creative ideas for editorial planning, events and projects

  • Coordinated team members that led to an award-winning website

 Buffalo Agency

Buffalo Agency

PR Associate

February 2015 –  January 2016

  • Executed national marketing and PR plans for golf resort clients including Premier Golf, Kauai Golf, Visit Mississippi, Sweetgrass Golf Club and Golf Life Navigators

  • Pitched destinations on a daily basis while fostering relationships with journalists

  • Crafted press releases and prepared media materials to endemic and non-endemic editorial partners

  • Wrote ghost articles, blog posts, social media copy and monthly e-newsletters

  • Planned media familiarization trips, client meetings and events

  • Collaborated with team members to execute client campaigns ranging from sweepstakes to social media interactions

  • Managed e-mail campaigns sharing local news to entice destination travel

  • Researched new ways to work creatively with influential partners

  • Managed social media and external communication channels

 Stereo Champions

Stereo Champions


February 2015 – May 2016

  • Pitched, conceptualized and produced weekly articles that highlight timely and relevant news

  • Communicated with team members about upcoming events and topics

  • Created videos and photograph events for social media channels

  • Interviewed a variety of people including CEOs, award-winning chefs, local business owners, music producers and more

  • Contributed to editorial planning

  • Maintained strong journalist and ethical standards at all times, including meeting deadlines

  • Familiarity with daily news, technology and social interaction

  • Managed short-term and long-term tasks

 J Public Relations

J Public Relations

Publicity Intern

January 2014 – May 2014

  • Monitored daily news for press clippings and potential business development

  • Managed more than six accounts while providing support to senior staff members

  • Executed client events and supported planning and pre-event materials

  • Constructed calendar of pitching opportunities for future publicity

  • Fostered new relationships with media

  • Created content published on social media platforms

  • Communicated with team to provide top tier media placements for luxury clients

  • Assisted team at client events throughout the greater New York area

  • Secured press placements in top-tier outlets

  • Created quality media lists and editorial calendars

 International Dairy Foods Association

International Dairy Foods Association

Communications/Social Media Intern

June 2013 – August 2013

  • Created social media platforms updating members on industry news

  • Planned the National Ice Cream Party and Washington Conference with more than 1,000 attendees

  • Prepared press materials and pre-event documents to communicate clear messages to attending parties

  • Utilized social media platforms and increased user interaction by more than 70 percent

  • Compiled a media kit sharing information about National Ice Cream Month and IDFA’s initiatives

  • Met with department on a weekly basis to share industry news and highlight newsworthy topics

  • Developed benchmarks and measured effectiveness across varieties of platforms

  • Monitored real-time conversations for engagement opportunities

  • Shared post-event media including photographs and videos

 MedStar Harbor Hospital

MedStar Harbor Hospital

Marketing & Community Relations Intern

January 2013 – May 2013

  • Wrote monthly health ghost articles for local publications

  • Executed logistics for community events and seminars

  • Created interactive social media messages for the hospital’s social media platforms

  • Wrote ghost articles for regional publications

  • Composed news releases pertaining to hospital news

  • Compiled and summarized post-event materials and presented to department

  • Managed external electronic messaging boards to communicate to audiences

  • Updated web site content including key messages from the hospital

  • Photographed and recorded videos throughout events

 Red Bull North America

Red Bull North America

Wiiings Team Member

June 2011 – December 2012

  • Drove trial tests among new and infrequent consumers

  • Proactively communicated product functionality, efficacy and benefits

  • Answered product and brand questions, concerns from consumers and information about the company

  • Introduce new and multiple target areas in the greater Baltimore region

  • Engage with consumers through social media, communication and events

  • Planned events with regional managers and teams

  • Assisted with the maintenance of premium tools such as the Red Bull Mini Cooper and other program tools

  • Represented the brand in a premium way to ensure a consistent image

  • Involved in the planning of strategic target areas and age groups

  • Recognized situations and opportunities to benefit the Red Bull program

  • Creatively thought of different ways to reach consumers

  • Planned and reported sampling activities with accuracy




University of Maryland, College Park


Master of Business Administration

Expected December 2019

Bachelor of Arts: Communication

Concentration in Public Relations

August 2010- December 2013


Graduate Student Association, Communications & Marketing Chair, Institutional Representative

Universities of Shady Grove Board of Advisors, Graduate Student Representative

Korean Student Association, President & PR Manager

Lambda Pi Eta Honors Society, President

Public Relations Student Society of America, President & Historian

Alpha Xi DeltaPublicity ChairWebsite Designer, Colony Founder

Unwind Scholars Magazine, Cover Editor

University of MarylandTeaching Assistant for COMM231 & COMM232

Bryn Mawr School


Secondary Education



Maryland Emerging Artist Exhibit Award (2010)

Art Award Recipient (2010) 



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