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Justine Hong


DC Professional

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Justine Hong


DC Professional

 
 

Who am I?

A creative thinker with experience in public relations, marketing, branding, social media, photography and graphic design. 

 

I strive to drive engagement and challenge conventional thinking. The only ideas that matter are the big ones, and those are the campaigns I plan to be a part of in my career. 

 
 

Experience


Experience


Marketing Strategist

February 2017 Present

  • Lead in design, development and execution of marketing materials for launch of eyewear line
  • Pitch and manage all media, press and public relation queries and issues
  • Plan and coordinate logistics for launches and events surrounding upcoming lines
  • Work with founder on decks and presentations for potential buyers and boutiques
  • Monitor social media and strategize current and future efforts to raise brand awareness
 

Project Coordinator

February –  November 2016

  • Gathered and prioritize sales leads
  • Pitched to prospective clients
  • Responded to RFPs with well written proposals and conduct other sales related activities to secure new accounts
  • Managed timelines and resources among internal team
  • Ensured work is held to the highest level of quality and meets the needs of the client
  • Led content organization and entry on web projects, including heavy use of Wordpress, Drupal and other content management systems
  • Assisted on editorial calendars for cross-channel communications
  • Contributed creative ideas for editorial planning, events and projects
  • Coordinated team members that led to an award-winning website
 
Buffalo .Agency

Buffalo .Agency

PR Associate

February 2015 –  January 2016

  • Executed national marketing and PR plans for golf resort clients including Premier Golf, Kauai Golf, Visit Mississippi, Sweetgrass Golf Club and Golf Life Navigators
  • Pitched destinations on a daily basis while fostering relationships with journalists
  • Crafted press releases and prepared media materials to endemic and non-endemic editorial partners
  • Wrote ghost articles, blog posts, social media copy and monthly e-newsletters
  • Planned media familiarization trips, client meetings and events
  • Collaborated with team members to execute client campaigns ranging from sweepstakes to social media interactions
  • Managed e-mail campaigns sharing local news to entice destination travel
  • Researched new ways to work creatively with influential partners
  • Managed social media and external communication channels

Stereo Champions

Stereo Champions

Producer

February 2015 – May 2016

  • Pitched, conceptualized and produced weekly articles that highlight timely and relevant news
  • Communicated with team members about upcoming events and topics
  • Created videos and photograph events for social media channels
  • Interviewed a variety of people including CEOs, award-winning chefs, local business owners, music producers and more
  • Contributed to editorial planning
  • Maintained strong journalist and ethical standards at all times, including meeting deadlines
  • Familiarity with daily news, technology and social interaction
  • Managed short-term and long-term tasks 

J Public Relations

J Public Relations

Publicity Intern

January 2014 – May 2014

  • Monitored daily news for press clippings and potential business development
  • Managed more than six accounts while providing support to senior staff members
  • Executed client events and supported planning and pre-event materials
  • Constructed calendar of pitching opportunities for future publicity
  • Fostered new relationships with media 
  • Created content published on social media platforms
  • Communicated with team to provide top tier media placements for luxury clients
  • Assisted team at client events throughout the greater New York area
  • Secured press placements in top-tier outlets
  • Created quality media lists and editorial calendars 

International Dairy Foods Association

International Dairy Foods Association

Communications/Social Media Intern

June 2013 August 2013

  • Created social media platforms updating members on industry news
  • Planned the National Ice Cream Party and Washington Conference with more than 1,000 attendees
  • Prepared press materials and pre-event documents to communicate clear messages to attending parties
  • Utilized social media platforms and increased user interaction by more than 70 percent
  • Compiled a media kit sharing information about National Ice Cream Month and IDFA’s initiatives 
  • Met with department on a weekly basis to share industry news and highlight newsworthy topics
  • Developed benchmarks and measured effectiveness across varieties of platforms
  • Monitored real-time conversations for engagement opportunities
  • Shared post-event media including photographs and videos

MedStar Harbor Hospital

MedStar Harbor Hospital

Marketing & Community Relations Intern

January 2013 May 2013

  • Wrote monthly health ghost articles for local publications
  • Executed logistics for community events and seminars
  • Created interactive social media messages for the hospital’s social media platforms 
  • Wrote ghost articles for regional publications
  • Composed news releases pertaining to hospital news
  • Compiled and summarized post-event materials and presented to department
  • Managed external electronic messaging boards to communicate to audiences
  • Updated web site content including key messages from the hospital
  • Photographed and recorded videos throughout events

Red Bull North America

Red Bull North America

Wiiings Team Member

June 2011 – December 2012

  • Drove trial tests among new and infrequent consumers
  • Proactively communicated product functionality, efficacy and benefits
  • Answered product and brand questions, concerns from consumers and information about the company
  • Introduce new and multiple target areas in the greater Baltimore region
  • Engage with consumers through social media, communication and events
  • Planned events with regional managers and teams
  • Assisted with the maintenance of premium tools such as the Red Bull Mini Cooper and other program tools
  • Represented the brand in a premium way to ensure a consistent image
  • Involved in the planning of strategic target areas and age groups
  • Recognized situations and opportunities to benefit the Red Bull program
  • Creatively thought of different ways to reach consumers 
  • Planned and reported sampling activities with accuracy
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Education


Education


University of Maryland, College Park

Bachelor of Arts: Communication

Concentration in Public Relations

(2010-2013)

 

Korean Student Association, President & PR Manager

Lambda Pi Eta Honors Society, President

Public Relations Student Society of America, President & Historian

 

Alpha Xi DeltaPublicity ChairWebsite Designer, Colony Founder

Unwind Scholars Magazine, Cover Editor

University of MarylandTeaching Assistant for COMM231 & COMM232


Bryn Mawr School

Secondary Education

(2006-2010)

 

Maryland Emerging Artist Exhibit Award (2010)

Art Award Recipient (2010) 

Contact


Contact


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